Why Mobile Content Delivery is Essential for Your business

The benefits of content delivery systems have been long recognized by professionals from varied lines of business, but can they extend their features to the mobile platform to drive measurable results?
Let’s take a closer look at some of their key features.

 

Targeted delivery
Mobile content delivery solutions aim to deliver relevant information to a designated audience. Business rules help configure and integrate content delivery within assigned targeted groups or recipients. Here are the examples of targeted delivery benefits:
– Meaningful content is delivered directly to sales reps’ mobile devices during industry specific meetings.
– Targeted content is delivered at a precise time during a marketing conference or presentation to bring value-added services for the potential customers and end-users.
Another benefit of content delivery systems is the optimization of e-learning processes. Mobile users have an opportunity to study with the help of the video content, supporting materials, and interactive content whenever comfortable and convenient. Students can also stay connected to teachers through comments and chats, as well as take assessments and receive feedback online. Likewise, instructors can monitor their students’ progress and track results.

Adapted Content delivery
Efficient content delivery systems should be optimized for multiple handheld devices. A well-tailored mobile content delivery system can provide presentations with audio, images, and videos adapted to screen size and device content format.
Suitable content can also be delivered based on language preferences, thus making it more efficient in B2C, B2B and B2E (business-to employee) situations, and enhancing benefit to the client.

Content security
In a hyperconnected world, secure distribution of regulated content is crucial. Skillfully applied content delivery solutions enable secure content delivery to all mobile devices and protect enterprise content from leakage.
To function in a bring-your-own-device environment, protected content access and other security configurations, e.g., password/IP/device authentication control, etc., authorization and access to content must be successfully applied. The device with an installed mobile app is integrated with an enterprise MDM System, and content is securely distributed to authorized devices. While the MDM system controls presence and access to the app itself, content delivery system and mobile app prevent unauthorized content access, as well as intervention into the app work and uncontrolled content sharing. 

Content usage tracking
For the content efficiency measurement, it is important to understand how and when the content is used. Mobile content delivery system gives content producer a chance to analyze when the content is used by tracking content access time; its efficacy by tracking content access length; and whether the targeted audience is reached by tracking content access geolocation and getting direct feedback from content consumers.

Relevant data flow experience is the name of the game today. Mobile content delivery can drive streamlined processes and competitive efficiency for any enterprise.

CoreValue’s flagship product, CoreContent, bridges content management systems to mobile devices, and enables timely and targeted content delivery to user/user groups. With a paramount focus on usability and security compliance, our mobile content delivery system facilitates strong communication control and enables instant updates of business-related information.

Denis Mazourick
Practice Director, CoreValue

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